Upon joining North55, I was challenged with redesigning their existing website. The main concern was that their work should be at the forefront. My solution was to keep the text to a minimal and place a hidden navigation at the bottom that rolls out when activated. This allowed for plenty of room to design individual layouts for each portfolio piece – allowing the work to essentially speak for itself.

Bacardi wanted us to develop a Bacardi Nights branding package to sell in bars around Dubai along with micro-sites where photographs of the event would be uploaded. We had to make it easy for people to access the site to look at the photographs and search for photos of themselves that would be downloadable and shareable on Facebook and other such social networking websites.

Boomtown were looking to re-design their existing website and wanted us to refresh it into a platform for showcasing their recent work while doubling up as a communication tool with their existing clients along with keeping in mind that it also had to match the gritty look and personality of the production house.

Caffè Urbano - a new Italian café/restaurant in downtown Dubai, were looking for a website to promote their brand’s awareness online. I was responsible for designing a concept that communicated the restaurant’s identity along with pages dedicated to its different areas - restaurant, trattoria and café - that had to feature on a brochure site.

Skywards were looking for a redesign of their homepage, along with style template amends to refresh the rest of their current website. Along with this, the site had to encourage members to earn and redeem miles and reward them for choosing to fly on Emirates or their partner airlines. I skinned the existing site and created a large broadcast area which could be used to promote current adverts. Once signed in, it would custom display the Emirates High Street rewards according to the amount of miles that you had collected, further enhancing the fact that functionality is a key element in any website.

Mall of the Emirates were looking to update their existing site to one that not only represented the look and feel of the mall itself, but allowed users to access important information easily. Since 80% of their visitors are tourists, I used the main broadcast area to showcase their promotional video, which highlighted the mall’s important features. Within the site were icons and callouts to lead the user through the site’s content.

This concept design was approved by them but unfortunately it never quite made it live as the project fell through.

Bank of America wanted to promote their rewards card’s new micro-site with a banner campaign on the bank’s homepage. I created 3 different storyboards to highlight its various rewards. The first concept has a young man walking across the screen with a tagline following him, trailed by a bike with another tagline. The second concept focuses on the card itself, where it bends itself and flies away, leaving a trail of its rewards to mask over a shot of someone benefiting from it. In the third concept, a tagline appears and is then swiped out by a swarm of rewards in bubbles, to reveal the card along with its standard tagline.

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